Alanna Deutrom played at Melbourne - Autumn 2012
Time on stage: SUN 6pm
At the age of 11 Alanna had already begun paving her path into the music industry, winning Pepsi’'s creativity contest with the first song she wrote. She then went on to win another National contest with Australia’'s most popular teen magazine, Girlfriend Magazine. Earning herself the title of “Girlfriend Of The Year 2007” for her prolific songwriting and singing abilities at the age of 14. This gained her much recognition in the Music Industry, and lead to her working closely with renowned Producer/songwriter Tom Nichols in London (Kylie Minogue, The Sugarbabes, Celine Dion, Timberland and Hall & Oats). However after working in the UK Alanna decided she wanted to break free from the manufactured Pop produced sound. Most people would have jumped at the opportunity to work with such music heavy weights, but Alanna decided she'’d rather stay true to her sound and offer the industry something fresh and unique.
Alanna has toured the UK (with Darren Hayes guitarists, Steve Young and Owen Stephens) and Australia numerous times (with Girlfriend Magazine, MTV and the HOT30 COUNTDOWN).She is now sponsored by Australia’'s number one guitar brand, Maton.
Over the past year Alanna has evolved and her uniqueness and vibrancy shines through with her debut E.P "Zero Gravity"”. Veering stylistically between glossy modern Pop, raw acoustic and elements of soft rock. The songs share a common thread with honest and unpredictable lyrics, catchy melodies and memorable choruses. Her music is lively and energetic with a twist of darkness and she has been compared to artists such as KT Tunstall, Avril Lavigne and Alanis Morrisette.
The E.P was produced and recorded by producer/songwriter duo Law Of Numbers (Jem Carp and Dan Karni) whom have worked with Candice Alley – (ARIA award nominee) Femke and are currently working with international success Cody Simpson.
The pair teamed up with Alanna mid 2011 and have accomplished a killer E.P .
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